Once you have done all of your planning and preparation and put together an export strategy and plan, you need to begin implementing this plan. The plan has many facets to it and one of these is to approach your customers, convince them to buy from you, negotiate a deal and price that that they find acceptable, and present them with a quote (usually in the form of a proforma invoice) which hopefully they will accept. This represents the start to the actual export transaction and represents the selling process, involving negotiating with and quoting to customers.