Before you even start you need to make sure that exporting is what you want to do and you need to ask yourself, is your company ready to undertake exporting?
Before you commit yourself and your company to the complexities and costs inherent in exporting, it is absolutely essential that you undertake some degree of research
The export plan has many facets to it and one of these is to approach your customers, convince them to buy from you, negotiate a deal and price that that they find acceptable, and present them with a quote.
In your export plan you will have addressed these product issues, starting with whether you intend to follow a product standardisation or adaptation approach. In most cases, at least some degree of adaptation will be necessary.