Political
- Political stability or uncertainty
- Attitude of the host government towards private enterprise and, in particular, to foreign private investment
- Special inducement for foreign investors, such as tax holidays grants, loans at favourable rates, tariff protection for newly established industries
- Membership of a free trade area, or trade agreements with other countries that might offer export opportunities
Legal
- Legal discrimination against foreign companies or their expatriate employees
- Percentage of company that may be foreign-owned
- Patent protection laws and ease of enforcement
- Trademark protection
- Price control legislation
- Restriction on trade practice legislation
Costs
- Cost increases resulting from smaller scale production, product modification to meet market needs, etc.
- Wage costs, related to productivity
- Availability and cost of local raw materials and components
- Availability and cost of transport services
- Freight, packing and insurance savings, if product previously exported to the country
Exchange Control
- Restrictions on remittances to parent company, e.g. Maximum percentage of foreign capital invested
- Restrictions on repatriation of capital
- Convertibility of local currency
Taxation
- Existence of a double-taxation agreement between the host country and parent-company country
- Withholding tax payable on remittances to parent company
- Level of company taxation
- Method of calculating depreciation allowances, stock valuation, etc.
Finance
- Local sources of capital and interest rates payable
- External sources of capital
- Local accounting requirements and conventions
- Rate of inflation
Personnel
- Availability of labour, e.g. skilled, unskilled and clerical
- Availability of local managerial talent
- Percentage of employees who must be local nationals
- Availability of work permits for expatriates
- Living conditions for expatriates. E.g. Housing, education, medical facilities, etc.
- Labour laws and regulations, especially regarding the appointment and dismissal of staff
- Industrial relations, trade unions, worker participation in management
- Existence of compulsory profit-sharing schemes for employees
(Source: L S Walsh. International Marketing)