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  • Steps to export success
    • 1 Planning and preparing
    • 2 Export marketing research
    • 3 The export plan
    • 4 Export marketing and promotion
    • 5 Sales negotiation and quoting
    • 6 The export order
    • 7 Producing the goods
    • 8 Outbound logistics
    • 9 Payment
Home→Steps to export success→4 Export marketing and promotion→Export promotion

Export promotion

Steps to export success...

  • 1 Planning and preparing
  • 2 Export marketing research
  • 3 The export plan
  • 4 Export marketing and promotion
    • Step 1: Deciding on a suitable mix of promotional elements
      • Advertising
      • Sales promotion
        • Trade fairs
          • The role of trade fairs as a marketing tool
          • Types of trade fairs
          • Objectives for participating in a trade fair
          • Select a trade fair that will meet your objectives
          • Prepare a budget for your trade fair
          • Book the stand
          • Organise to participate in the trade fair
          • Actually participate in the trade fair
          • Ensure follow-up on your trade fair participation afterwards
      • Direct marketing
        • Personal selling
        • Publicity
        • Internet marketing
    • Step 2: Standardisation of your export promotion effort
    • Step 3: Deciding on the core message(s) you will use to promote your product and company
  • 5 Sales negotiation and quoting
  • 6 The export order
  • 7 Producing the goods
  • 8 Outbound logistics
  • 9 Payment
  • 10 Follow up Service and Support

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