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    • 1 Planning and preparing
    • 2 Export marketing research
    • 3 The export plan
    • 4 Export marketing and promotion
    • 5 Sales negotiation and quoting
    • 6 The export order
    • 7 Producing the goods
    • 8 Outbound logistics
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Home→Steps to export success→2 Export marketing research→Preparing a research brief→Conclusion

Conclusion

Steps to export success...

  • 1 Planning and preparing
  • 2 Export marketing research
    • Preparing a research brief
      • Research objectives
      • Research methodology
      • Export research budget
      • Evaluating the cost/benefit of export marketing research
    • Implementing the research brief
      • Compile a shortlist of countries
      • Evaluate the shortlisted countries
        • Researching the foreign target market
        • Circumstances favouring In-house research
        • Circumstances favouring Agency Research
        • Commissioning an external marketing research agency
          • Checklist for selecting a marketing research agency
        • Desk research
          • Sources of information for desk research
        • In-market research
          • Personal interviews
          • Telephone interviews
          • Postal surveys
          • Store visits
          • Test marketing
          • Motivational research
          • Problems with in-market research
    • Preparing a research report
      • The structure of the export research report
      • Compiling the export research report
  • 3 The export plan
  • 4 Export marketing and promotion
  • 5 Sales negotiation and quoting
  • 6 The export order
  • 7 Producing the goods
  • 8 Outbound logistics
  • 9 Payment
  • 10 Follow up Service and Support

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