Export Promotion Activities – Trade Fairs

Preparing for a trade show
Here’s how to generate much-needed buzz about your business before you even set up your booth.

Learn How to Maximize Your Trade Show Success
This online trade show knowledge base is designed to help you benefit from all aspects of event participation and maximize results.

Setup Instructions for a 10×10 Trade Show Booth
If you show your wares at any kind of trade show, you should know how to quickly set up a trade show booth. While a 10-by-10-foot convention booth is a relatively small size, it can be quite effective if organized properly. The key to getting the most out of your trade show experience is to efficiently set up a trade show booth that attracts the most customers. This gives you more time to interact with them.

Tradeshow Marketing
Articles, Ideas, Hot Topics, Resources, Trade Show and Convention Vendors. This website is worth visiting.

Successful participation in trade fairs
This downloadable PDF document by Ausstellungs- und Messe-Ausschuss der Deutschen Wirtschaft e.V. (AUMA) provides over 100 pages of valuable information on trade fair participation and is recommended to download.

Trade shows: how to maximize the benefits of attending?
Although this article has a North American focus, the suggestions put forward are applicable to any trade fair.

Importance of Participating in Trade shows for Small Business
Five benefits of taking part in a trade show for small businesses.