A trade fair, also known as a trade show, exhibition, or expo, is a large-scale event where businesses and organizations from a specific industry gather to showcase their products and services to potential customers, partners, and investors. Trade fairs provide a platform for companies to demonstrate their latest offerings, innovations, and technologies, while also allowing them to network with other industry professionals, establish new business connections, and explore potential collaborations.

Trade fairs typically take place at convention centers or exhibition halls and can last anywhere from a few days to a week. They often feature various activities, such as product demonstrations, seminars, workshops, and presentations, where attendees can learn about industry trends, best practices, and emerging technologies.

Visitors to trade fairs can include business professionals, buyers, suppliers, distributors, industry experts, journalists, and sometimes the general public, depending on the nature of the event. By attending trade fairs, companies can gain valuable insights into market trends, customer preferences, and competitor strategies, helping them stay competitive and adapt to the evolving demands of their industry.