Trade fairs

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Trade fairs are an excellent way of researching and entering foreign markets and should form a core part of any exporting firm’s export marketing strategy. A trade fair represents a concentrated exhibition in space and time of the products and services of hundreds, even thousands, of producers. They are generally held annually and range from highly specialised events focusing on a single industry, to very general fairs.

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Description

File download size: 521 kb

Pages: 20

Contents:

1 Introduction

2 Formulating your trade objectives

3 Selecting a suitable trade fair and deciding to participate

4 Preparing a trade fair budget

5 Booking the stand

6 Organising your participation in the trade fair

7 Actually participating in the trade fair

 

 

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