Considering exporting

Exporting offers many benefits, but it also has it drawbacks. It is neither quick nor easy and you will have to deal with many challenges.

Current business viability and export readiness

Download our business viability checklist and judge yourself to see whether you have a viable business

Broad mission statement, budget, management commitment and SWOT analysis

So you run a viable business currently and you’ve completed an export readiness assessment which shows that you are ready for exports. What’s next?

The export product

Essential to the success of any product strategy is an understanding of what, in marketing terms, constitutes a product.

Documents required by the importer

In this section, we deal with the documents required by the importer and for clearing the goods through customs in the target market.

Documents required for transport

The export process is encumbered by the amount of documentation the exporter faces around every turn.

Marine insurance

One of the major risks that international traders (exporters and importers) face is the risk of damage or loss during the transportation process. This is where marine insurance comes into play.

Trade Fairs

Trade fairs are an excellent way of researching and entering foreign markets and should form a core part of any exporting firm’s export marketing strategy.

Worksheet: The marketing research report

A marketing research report should draw together, in a well-organised and logical manner, all the relevant data collected during the desk and field research stages.