Broad mission statement, budget, management commitment and SWOT analysis

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So you run a viable business currently and you’ve completed an export readiness assessment which shows that you are ready for exports. What’s next?



File download size: 486 kb

Pages: 12


1 Introduction

2 Why have a mission statement?

3 Broad mission statement example

4 Confirming management’s commitment

5 The SWOT analysis

6 Internal factors

7 External factors

8 Why a SWOT analysis?

9 The export SWOT checklist

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