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EXPORT MARKETING
You are here: Step 9: Obtaining financing for your exports > EMIA > Primary Market Research > Scheme-specific qualifying and financial criteria

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Scheme-specific qualifying and financial criteria

Scheme-specific qualifying criteria

The qualifying criteria for this scheme are as follows:

  • Compensation under PMR will be confined to market research aimed at the establishment of new markets and not further development for a particular product in a specific country.
  • Applications will not be considered if the applicants intend to visit or attend trade shows, exhibitions, seminars, conferences, festivals or fairs (rather consider the individual exhibition assistance scheme).
  • If appointments cannot be verified by EMIA, the entire application will be rejected.
  • Cold calls or door-to-door sales are not accepted.
  • Late applications and outstanding information are accepted up to thirty (30) days before the date of departure, but in the case of these applications EMIA is not obliged to inform applicants of the outcome of the application before the date of departure.
  • The detailed itinerary can be submitted fourteeen (14) days before departure; the required letters of confirmation must accompany this itinerary. In these cases EMIA would not be able to conclude a decision prior to date of departure.
  • No follow-up visits are allowed.

Financial contribution for PMR

The Department of Trade and Industry will provide the following compensation in respect of the types of entities as listed below:

  • HDI's
    1. 100% of the costs of an economy class return airfare up to a maximum of R10 000
    2. Subsistence allowance: A subsistence allowance will not be granted over weekends; foreign public holidays and religious days, therefore the applicant must take this into consideration when planning a trip; a minimum of two (2) confirmed appointments per day must be scheduled to qualify for the subsistence allowance; if appointments are missed during the trip, the allowance does not apply. The benefit is R1 350/day for a maximum of 15 days
    3. Transport of samples or promotional materials: R1 000 maximum per trip
    4. Marketing materials (designing and printing of export brochures, promotional videos or CD's): R10 000 maximum per annum
  • SMME's
    1. 80% of the costs of an economy class return airfare up to a maximum of R8 000
    2. Subsistence allowance: A subsistence allowance will not be granted over weekends; foreign public holidays and religious days, therefore the applicant must take this into consideration when planning a trip; a minimum of two (2) confirmed appointments per day must be scheduled to qualify for the subsistence allowance; if appointments are missed during the trip, the allowance does not apply. The benefit is R1 350/day for a maximum of 15 days
    3. Transport of samples or promotional materials: R1 000 maximum per trip
    4. Marketing materials (designing and printing of export brochures, promotional videos or CD's): R10 000 maximum per annum
  • Other size entity
    1. 50% of the costs of an economy class return airfare up to a maximum of R5 000
    2. Subsistence allowance: A subsistence allowance will not be granted over weekends; foreign public holidays and religious days, therefore the applicant must take this into consideration when planning a trip; a minimum of two (2) confirmed appointments per day must be scheduled to qualify for the subsistence allowance; if appointments are missed during the trip, the allowance does not apply. The benefit is R1 350/day for a maximum of 15 days
    3. Transport of samples or promotional materials: R1 000 maximum per trip
    4. Marketing materials (designing and printing of export brochures, promotional videos or CD's): R10 000 maximum per annum

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Step 9: more information

Step 9: Obtaining finances/resources for your exports
      Bank financing
      Payment methods as a means of financing
      dti EMIA incentives
            Definitions and terminology
INDIVIDUAL PARTICIPATION INCENTIVE SCHEMES
            Individual Exhibitions (IE)
            Individual Inward-bound Mission (IIBM)
            In-store promotions (IP)
            Primary Market Research (PMR)
                  .General qualification criteria
                  .Limitation of assistance provided
                  .Steps involved in applying for assistance
                  .Application documentation and other requirements
                  .Claim documentation and other requirements
GROUP PARTICIPATION INCENTIVE SCHEMES
            Group Inward Buying Trade Missions (IBM)
            National Pavilions (NP)
      Payment terms and export financing
      Pricing as a means of financing
      Export receivables
      Foreign currency loans
      Alternative sources of financing

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More information on Step 9
Learning to export... The export process in 21 easy steps
Step 1: Considering exporting
Step 2:Current business viability
Step 3:Export readiness
Step 4:Broad mission statement and initial budget
Step 5:Confirming management's commitment to exports
Step 6: Undertaking an initial SWOT analysis of the firm
Step 7:Selecting and researching potential countries abroad
Step 8: Preparing and implementing your export plan
Step 9: Obtaining financing for your exports
Step 10: Managing your export risk
Step 11: Promoting the firm and its products abroad
Step 12: Negotiating and quoting in exports
Step 13: Revising your export costings and price
Step 14: Obtaining the export order
Step 15: Producing the goods
Step 16: Handling the export logistics
Step 17: Export documentation
Step 18: Providing follow-up support
Step 19: Getting paid
Step 20: Reviewing and improving the export process
Step 21: Export Management
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