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You are here: Step 9: Obtaining financing for your exports > EMIA > National Pavilions > Steps in applying for assistance


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Steps in the application process

Step 1: Utilising the guidelines document

After obtaining the National Pavilion guidelines and National Pavilion application form, read these documents carefully so that you are well acquainted with the rules and procedures. Note that the web pages that you are on right now simply represent an online version of the guideline document mentioned above.

  • Click here to download the National Pavilion guidelines document
  • Click here to download the application form

    Step 2: Completing the application form

    The application form goes hand-in-hand with the National Pavilions guidelines document. The conclusion of a successful application is only possible if it is done with cross-reference to the requirements as laid out in this National Pavilion guidelines document and the National Pavilions application form. Please refer to the comprehensive list of the documentation required with an application form. The submission of misleading information or abuse of any of the EMIA assistance schemes by applicants may lead to such an applicant being excluded from further assistance under the EMIA scheme of thedti.

    Step 3: Submitting the application

    Businesses can submit a maximum of six (6) EMIA applications per annum, with a limitation of four (4) applications per scheme (e.g. National Pavilions). Any exceptions must be authorised by the Director: Export Promotion. All application forms for National Pavilions need to be submitted six (6) months before the date of the exhibition. Each National Pavilion has a certain closing date for applications of at least six (6) months prior to the starting date of the event. Applicants should contact EMIA to ensure that their applications are received timeously for consideration at the selection meeting. Late and incomplete applications will not be considered.

    Step 4: Pocessing of the application

    EMIA will provide a letter of acknowledgement to the applicant within two (2) working days of receipt of the application. This letter of acknowledgement must accompany all future correspondence with EMIA. EMIA has committed to a turnaround time of twenty four (24) hours for the acknowledging of the receipt of a National Pavilion application form. If an application is complete with all the necessary supporting documentation, and complies with the criteria for approval, it may then be considered at the Adjudication Committee meeting for each National Pavilion.

    Step 5: Approval/rejection of the application

    EMIA will supply a notification of application approval or rejection, within five (5) working days of the Adjudication Committee meeting. No verbal approvals will be given regarding applications. It is up to the applicant to ensure that he/she has written approval before his/her departure. The approval letter must be signed and retuned by fax to EMIA before or on the specific date indicated on the letter. A copy of the notification of approval must accompany all future correspondence and/or submissions of further documentation to EMIA. Should EMIA receive further correspondence/documentation unaccompanied with this notification of approval, EMIA will not be held responsible for the loss or misplacement of these documents, which could delay or hamper the administrative process. The submission of misleading information or abuse of any of the EMIA assistance schemes by applicants may lead to such an applicant being excluded from further assistance under the EMIA scheme of thedti.


    Decisions based on the misinterpretation of rules and/or criteria, cannot be appealed.

    Special conditions under which the National Pavilion scheme is awarded

    Exhibitors should familiarise themselves with the conditions as set out below:

    • thedti reserves the right to withdraw from these exhibitions if suitable applications have not been received on the closing date for applications (six (6) months prior to the event)
    • Approved participants should familiarise themselves with the Code of Conduct (House Rules) for exhibitors on a South African National Pavilion (given to all approved exhibitors prior to the exhibition)
    • Only exhibition material forwarded from the consolidation point in South Africa to the exhibition grounds and back to the consolidation point, will be the responsibility of thedti. If exhibition material has to be forwarded from any other point, this will be considered on merit.
    • Duties and taxes for goods purchased in the foreign country are for the expense of the exhibitor
    • thedti will not be held responsible for storage costs in the event of the exhibitor exceeding the maximum amount allowed of three cubic meters or two tons (the one not to exceed the other)
    • It is the responsibility of every exhibitor to ensure that he/she meets the deadlines set by thedti and service providers appointed by thedti
    • It is the exhibitors' responsibility to take out full insurance cover for their products while in transit and for the duration of the exhibition
    • thedti does not accept any responsibility whatsoever for any loss or damage which may occur
    • thedti reserves the right to remove any display items which are not manufactured in South Africa, or which are not up to standard
    • Where passports do not have an entry and exit stamp, because they were scanned at customs, a claimant will have to submit boarding passes as proof of entry/exit into or out of South Africa
    • Should an exporter cancel participation after the consolidation date of the shipment, the exporter will be liable to the dti for an amount of R50 000 as a cancellation fee
    • The Exhibitor indemnifies and shall hold blameless thedti against any claims, damages, expenses and costs (including those asserted by third parties) directly or indirectly related to this National Pavilion and the Export Marketing and Investment Assistance provided to the Exhibitor by thedti, in delict, for breach of statutory duty or otherwise

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    Step 9: more information

    Step 9: Obtaining finances/resources for your exports
          Bank financing
          Payment methods as a means of financing
          dti EMIA incentives
                Definitions and terminology
                Individual Exhibitions (IE)
                Individual Inward-bound Mission (IIBM)
                In-store promotions (IP)
                Primary Market Research (PMR)
                Group Inward Buying Trade Missions (IBM)
                National Pavilions (NP)
                      .Types of National Pavilions
                      .Who qualifies for National Pavilions?
                      .Types of assistance and financial contributions
                      .Claims procedures
                      .Exporter advice and responsibilities when attending National Pavilions
                      .Special conditions
                      .Supplementary information
                      .Contact details for National Pavilions
                      .Corresponding with EMIA
                      .Preferred Service Providers
          Payment terms and export financing
          Pricing as a means of financing
          Export receivables
          Foreign currency loans
          Alternative sources of financing

    Click where you want to go

    More information on Step 9
    Learning to export... The export process in 21 easy steps
    Step 1: Considering exporting
    Step 2:Current business viability
    Step 3:Export readiness
    Step 4:Broad mission statement and initial budget
    Step 5:Confirming management's commitment to exports
    Step 6: Undertaking an initial SWOT analysis of the firm
    Step 7:Selecting and researching potential countries abroad
    Step 8: Preparing and implementing your export plan
    Step 9: Obtaining financing for your exports
    Step 10: Managing your export risk
    Step 11: Promoting the firm and its products abroad
    Step 12: Negotiating and quoting in exports
    Step 13: Revising your export costings and price
    Step 14: Obtaining the export order
    Step 15: Producing the goods
    Step 16: Handling the export logistics
    Step 17: Export documentation
    Step 18: Providing follow-up support
    Step 19: Getting paid
    Step 20: Reviewing and improving the export process
    Step 21: Export Management
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