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You are here: Step 9: Obtaining financing for your exports > EMIA > National Pavilions > Types of National Pavilions


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National Pavilions and mini-National Pavilions


The Department of Trade and Industry participates in selected trade fairs and exhibitions abroad by means of National Pavilions and mini National Pavilions. Assistance is therefore provided to qualifying South African exporters to introduce South African products into foreign markerts by participating in suitable foreign exhibitions in a cost-effective manner.

The National Pavilion scheme is divided into two parts:

  1. National Pavilions and mini-National Pavilions held at trade fairs abroad
  2. National Pavilions and mini-National Pavilions held at local South African trade fairs

1. National Pavilions and mini-National Pavilions held at trade fairs abroad

The Department of Trade and Industry participates in selected trade fairs and exhibitions abroad by means of National Pavilions or mini-National Pavilions. Assistance is therefore provided to qualifying South African exporters to introduce South African products into foreign markets by participating in approved foreign exhibitions in a cost effective manner.

Assistance can also be granted to an Export Trading House or a Commission Agent representing at least three (3) SMME's or HDI owned businesses with potential and capacity to export and wanting to penetrate world markets with their products. These pavilions are organiSed in specialiSed sectoral professional trade fairs in priority markets.

A Mini National Pavilion is an official country participation, on a small scale, in major trade fairs or exhibitions abroad, which showcases the country, its industries, strengths, comparative advantages and houses exhibiting firms.

The processes to be followed for the organisation and the realisation of Mini National Pavilions, when thedti is not the organiser, are described in a Standard Operating Procedure (SOP) document, prepared by EMIA, which is available to the organisers of Mini-National Pavilions, such as Export Councils and Industry Associations.

National Pavilions and mini-National Pavilions held at local trade fairs

This is a specific offering to support specific domestic industry National Pavilions where the assistance is towards participating companies and not a sponsorship to the organisers of the event. Domestic Pavilions may only be organised at exhibitions which bear the Exhibitions Organisation of South Africa (EXSA) stamp of approval.

There are a certain number of benefits of organising National Pavilions in South Africa. These include, benefits to the local exhibition industry, the local travel, hotel and hospitality industry and the economy in general. Holding such events locally has the advantage of the foreign buyers being able to see probably a larger number of South African firms than they would have seen at an exhibition abroad and also being able to possibly visit the factories of a certain number of these firms.

By promoting certain priority South African specialised sector exhibitions, offering financial assistance to participating South African companies and providing assistance to foreign buyers under the Inward Buyers Mission Scheme the following can be achieved:

  • Showcasing South African industry and firms in South Africa
  • Foreign buyers can see a wider range of products, firms and capabilities than a foreign exhibition and can also visit firms at their premises/factories after the exhibition
  • The foreign buyers have the opportunity to experience the South African lifestyle
  • The foreign buyers are able to focus their attention on the South African firms compared to large foreign exhibitions where firms from around the world are present
  • These exhibitions can be used to have a South African industry stand to showcase the particular industry and include emerging BEEs and SMMEs.

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Step 9: more information

Step 9: Obtaining finances/resources for your exports
      Bank financing
      Payment methods as a means of financing
      dti EMIA incentives
            Definitions and terminology
            Individual Exhibitions (IE)
            Individual Inward-bound Mission (IIBM)
            In-store promotions (IP)
            Primary Market Research (PMR)
            Group Inward Buying Trade Missions (IBM)
            National Pavilions (NP)
                  .Who qualifies for National Pavilions?
                  .Types of assistance and financial contributions
                  .Steps involved in applying for assistance
                  .Claims procedures
                  .Exporter advice and responsibilities when attending National Pavilions
                  .Special conditions
                  .Supplementary information
                  .Contact details for National Pavilions
                  .Corresponding with EMIA
                  .Preferred Service Providers
      Payment terms and export financing
      Pricing as a means of financing
      Export receivables
      Foreign currency loans
      Alternative sources of financing

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More information on Step 9
Learning to export... The export process in 21 easy steps
Step 1: Considering exporting
Step 2:Current business viability
Step 3:Export readiness
Step 4:Broad mission statement and initial budget
Step 5:Confirming management's commitment to exports
Step 6: Undertaking an initial SWOT analysis of the firm
Step 7:Selecting and researching potential countries abroad
Step 8: Preparing and implementing your export plan
Step 9: Obtaining financing for your exports
Step 10: Managing your export risk
Step 11: Promoting the firm and its products abroad
Step 12: Negotiating and quoting in exports
Step 13: Revising your export costings and price
Step 14: Obtaining the export order
Step 15: Producing the goods
Step 16: Handling the export logistics
Step 17: Export documentation
Step 18: Providing follow-up support
Step 19: Getting paid
Step 20: Reviewing and improving the export process
Step 21: Export Management
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