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Step 8: Preparing your export plan

You are here:Step 8: Preparing your export plan > Preparing an export marketing strategy for your firm > The export product > Product modification > Mandatory product modifications


 

 

Mandatory product modifications

 

In certain areas, exporters are not free to decide whether or not a product should undergo modification, e.g. where government regulations or technical requirements are of overriding importance. Such modifications fall into three categories:

  • Legal requirements: Minimum or special standards are often imposed by law. In addition, government regulations relating to product packaging and labelling, particularly in the case of food and drugs, can influence product modifications. For example, the mandatory declaration of certain food preservatives on the containers of food products could have a detrimental effect on consumer acceptance of the product.
  • Nationalism: Governments may require that a certain proportion of components be of local manufacture. South Africa, for example, at one time required that a minimum percentage of the components of motor vehicles be manufactured locally. They may even forbid the importation of certain goods; however, this form of restriction is now discouraged.
  • Technical requirements: Certain technical changes, e.g. in voltage or in the calibration of measuring instruments, may be necessary.

 

 
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Step 8: more information

Step 8: Preparing your export plan
      Synopsis of research already done
      Revisiting an export SWOT analysis of the firm
      Setting the export objectives of the firm
      Preparing an export marketing strategy for your firm
                  The export product
                        Product modification - adaptation vs standardisation
                              .Factors favouring product standardisation
                              .Factors favouring product adaptation
                              .Evaluating the need for product modification
                        New product development
                        Eliminating obsolete products
                        Product quality and design
                        Improving the production process
                        Packaging for exports
                        Labelling for exports
                        Product b rands and trademarks
                        Product servicing
                  The export price
                  Export promotion
                  Export distribution
      Preparing an export budget for your firm
      Outlining an implementation schedule for your export activities
      Preparing and presenting your export plan
      Obtaining approval for your export plan

 

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More information on Step 8
Learning to export...
The export process in 21 easy steps
Step 1: Considering exporting
Step 2:Current business viability
Step 3:Export readiness
Step 4:Broad mission statement and initial budget
Step 5:Confirming management's commitment to exports
Step 6: Undertaking an initial SWOT analysis of the firm
Step 7:Selecting and researching potential countries abroad
Step 8: Preparing and implementing your export plan
Step 9: Obtaining financing for your exports
Step 10: Managing your export risk
Step 11: Promoting the firm and its products abroad
Step 12: Negotiating and quoting in exports
Step 13: Revising your export costings and price
Step 14: Obtaining the export order
Step 15: Producing the goods
Step 16: Handling the export logistics
Step 17: Export documentation
Step 18: Providing follow-up support
Step 19: Getting paid
Step 20: Reviewing and improving the export process
Step 21: Export Management
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