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Step 8: Preparing your export plan

You are here:Step 8:Preparing your export plan > Preparing an export marketing strategy for your firm > The export price > Step 7: Reviewing the pricing process > Cost reduction strategies


 

 

Cost reduction strategies

 

There may be times in your exporting endeavours where you find that, although there is an attractive market open to you, you cannot compete in this foreign marketplace because of the low prices you encounter (in fact, this is likely to be a common occurrence). The question arises as to what you should do. We have already discussed the possibility of adopting a marginal costing strategy which could have a major impact on your export price, but which carries with it the danger of being accused of dumping. Being accused of dumping would not only ruin your reputation but could turn the market against you and result in you being driven from the marketplace. So what other options are open to you? We discuss a number of strategic approaches below that you could adopt to overcome the problem of extremely low prices in foreign markets:

  • Eliminate costly financial features or even lower the product quality in the case of products destined for less sophisticated markets, e.g. those intended for developing countries. For example, labour-saving features in a product have little value where labour is plentiful and where little importance is attached to time-saving. Similarly, the ability for machinery to hold close tolerances is of no value if people are not quality-conscious.
  • You may also want to consider modifying a product so that it will qualify for a different or lower rate of import duty.
  • Consider shipping your goods in knocked-down form, as products may be charged lower duties if they imported in knocked-down form and then re-assembled in the country of destination.
  • Aim at shortening your channels of distribution, although this may often difficult to do. The Internet, for example, is increasingly being used by manufacturers to sell direct to end-users.
  • Arrange to have goods assembled in a free trade zone (FTZ) in the importing country.
  • An investment in an off-shore production facility can be made to remain competitive in the foreign market.

FTZs as a way of lowering costs

A free trade zone -FTZ (or export processing zone - EPZ) is an area in which imported goods can be stored or processed without import duties being payable until such time as the goods leave the zone and enter the foreign market. Processing can include repackaging, cleaning, grading, assembling and light manufacturing. There are currently more than 300 FTZs in the world today. A bonded warehouse can also serve this purpose

Having products assembled in an FTZ, the exporter can lower costs in a variety of ways:

  • Tariffs may be lower if duties are assessed at a lower rate for unassembled goods than for finished products
  • If labour costs are lower in the importing country, substantial savings can be realised in the final product cost
  • Ocean freight rates are governed by weight and volume unassembled goods consequently may qualify for lower freight rates
  • If local content (e.g. packaging or component parts) can be used in the final assembly, import tariffs may be further reduced

 

 
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Step 8: more information

Step 8: Preparing your export plan
      Synopsis of research already done
      Revisiting an export SWOT analysis of the firm
      Setting the export objectives of the firm
      Preparing an export marketing strategy for your firm
                  The export product
                  The export price
                        Step 1: Undertaking a price analysis of your target market
                        Step 2: Costing for exports
                        Step 3: Approaches to pricing
                        Step 4: Export pricing strategies at your disposal
                        Step 5: The export price - your key to success
                        Step 6: From an export price to a final selling price
                        Step 7: Reviewing the pricing process
                                    .Marginal cost pricing
                  Export promotion
                  Export distribution
      Preparing an export budget for your firm
      Outlining an implementation schedule for your export activities
      Preparing and presenting your export plan
      Obtaining approval for your export plan

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More information on Step 8
Learning to export...
The export process in 21 easy steps
Step 1: Considering exporting
Step 2:Current business viability
Step 3:Export readiness
Step 4:Broad mission statement and initial budget
Step 5:Confirming management's commitment to exports
Step 6: Undertaking an initial SWOT analysis of the firm
Step 7:Selecting and researching potential countries abroad
Step 8: Preparing and implementing your export plan
Step 9: Obtaining financing for your exports
Step 10: Managing your export risk
Step 11: Promoting the firm and its products abroad
Step 12: Negotiating and quoting in exports
Step 13: Revising your export costings and price
Step 14: Obtaining the export order
Step 15: Producing the goods
Step 16: Handling the export logistics
Step 17: Export documentation
Step 18: Providing follow-up support
Step 19: Getting paid
Step 20: Reviewing and improving the export process
Step 21: Export Management
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