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Step 8: Preparing your export plan

You are here:Step 8: Preparing your export plan


 

 

Preparing your export plan

 

To ensure success in exporting (as, indeed, with any business) you must plan your exports (or business strategy) carefully. Planning and preparing for exports is a complicated process. It involves undertaking a lot of research and analysis of your firm and your intended target markets (which has already been done), setting export objectives, outlining your export marketing strategy, preparing an export budget, outlining an implementation schedule, and presenting and obtaining approval for the export plan.

The end result will be a formal (written) plan of action that serves as a framework for the development of your firm's export business. It outlines the identification of organisational goals, target markets and the activities that will enable your firm to achieve its objectives. It will also indicate what resources you require and what results you can expect from your firm's export endeavours and will enable you to measure the success or failure of your export endeavours.

There are many steps involved in the export planning process and some experts structure the process slight different than others - the exact structure or headings that are used doesn't really matter. What does matter is that you end up with a plan of action that you have carefully thought through and that will guide in your export efforts. We suggest that your export plan contain the following steps:

  1. Synopsis of research already done
  2. Revisiting an export SWOT analysis of the firm
  3. Setting the export objectives of the firm
  4. Preparing an export marketing strategy for your firm
  5. Preparing an export budget for your firm
  6. Outlining an implementation schedule for your export activities
  7. Preparing and presenting your export plan
  8. Obtaining approval of the plan

 

 
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Step 8: more information

      .Synopsis of research already done
      .Revisiting an export SWOT analysis of the firm
      .Setting the export objectives of the firm
      .Preparing an export marketing strategy for your firm
      .Preparing an export budget for your firm
      .Outlining an implementation schedule for your export activities
      .Preparing and presenting your export plan
      .Obtaining approval for your export plan

 

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© Cornelius Bothma

More information on Step 8
Learning to export...
The export process in 21 easy steps
Step 1: Considering exporting
Step 2:Current business viability
Step 3:Export readiness
Step 4:Broad mission statement and initial budget
Step 5:Confirming management's commitment to exports
Step 6: Undertaking an initial SWOT analysis of the firm
Step 7:Selecting and researching potential countries abroad
Step 8: Preparing and implementing your export plan
Step 9: Obtaining financing for your exports
Step 10: Managing your export risk
Step 11: Promoting the firm and its products abroad
Step 12: Negotiating and quoting in exports
Step 13: Revising your export costings and price
Step 14: Obtaining the export order
Step 15: Producing the goods
Step 16: Handling the export logistics
Step 17: Export documentation
Step 18: Providing follow-up support
Step 19: Getting paid
Step 20: Reviewing and improving the export process
Step 21: Export Management
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