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Step 7: Selecting and researching potential countries/markets abroad

You are here:Step 7: Selecting and researching potential countries/markets abroad > Implementing the research brief > Evaluate the shortlisted countries in more detail > Checklist for selecting a marketing research agenc


 

 

Checklist for selecting a marketing research agency

 

Please complete the checklist below to help you in selecting an external market research agency:

Selection criteria

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Your comments

Reputation for integrity

         Reputation in the market research community

   

         Adherence to professional codes

   

         Reports from chambers of commerce etc.

   

Indication of ability

         Personal background, education and experience of principals and key staff members

   

         Recommendations from clients

   

         Recognition from professional bodies

   

         Growth of the organisation

   

Experience of the organisation

         Number of years in business

   

         Number of years service of key staff members

   

         Clients serviced

   

         Nature and scope of previous market research projects

   

Progressiveness

         Professional associations to which company and/or individual staff members belong

   

         Evidence of publications, papers or talks

   

         New research techniques developed

   

Suitability for project considered

         Experience in similar projects

   

         Specialisation in particular fields

   

         Experience of staff proposed for project

   

Commissioning a research agency

 
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Step 7: more information

Step 7: Selecting and researching potential countries/markets abroad
      Preparing a research brief
      Implementing the research brief
            Compile a shortlist of countries
            Evaluate the shortlisted countries in more detail
                        .Focusing on the customer – Undertaking marketing research
                              in your foreign target market
                        .Circumstances favouring in-house research
                        .Circumstances favouring agency research
                        .Commissioning an external market research agency
                        .Desk research
                        .In-market research
      Preparing a research report

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More information on Step 7
Learning to export...
The export process in 21 easy steps
Step 1: Considering exporting
Step 2:Current business viability
Step 3:Export readiness
Step 4:Broad mission statement and initial budget
Step 5:Confirming management's commitment to exports
Step 6: Undertaking an initial SWOT analysis of the firm
Step 7:Selecting and researching potential countries abroad
Step 8: Preparing and implementing your export plan
Step 9: Obtaining financing for your exports
Step 10: Managing your export risk
Step 11: Promoting the firm and its products abroad
Step 12: Negotiating and quoting in exports
Step 13: Revising your export costings and price
Step 14: Obtaining the export order
Step 15: Producing the goods
Step 16: Handling the export logistics
Step 17: Export documentation
Step 18: Providing follow-up support
Step 19: Getting paid
Step 20: Reviewing and improving the export process
Step 21: Export Management
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