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Step 6: Undertaking an initial SWOT analysis of the firm

You are here:Step 6: Undertaking an initial export SWOT analysis of the firm > Export SWOT checklist


 

 

Export SWOT checklist

 

  Strength/Weakness Analysis Effect for your company Influence on performance
    Strength Neutral Weakness High Low
1 Marketing          
 
Company image
         
 
Level of planning
         
 
Marketing skills
         
 
Company's reputation for quality
         
 
Company's reputation for service
         
 
Accessibility to raw materials
         
 
Information availability
         
 
Familiarity with markets
         
 
Company's market share
         
 
Market size
         
 
Market growth
         
 
Pricing strategy
         
 
Product R&D
         
 
New product ideas
         
 
Marketing positioning
         
 
Distribution strategy - domestic
         
 
Distribution strategy - export
         
 
Ease of entry
         
 
Geographical proximity
         
 
Sales force
         
 
Advertising & promotion
         
2 FINANCIAL
         
 
Cost of capital
         
 
Financial stability
         
 
Profitability
         
 
Return on equity
         
 
Debt to equity ratio
         
3 MANUFACTURING
         
Manufacturing facilities
         
Economies of scale
         
Capacity to increase production
         
Ability to deliver on time
         
Technical & manufacturing skills
         
Manufacturing costs
         
4 ORGANISATIONAL
         
 
Company's leadership
         
 
Management aspirations for the company
         
 
Dedication & skill of workforce
         
 
Entrepreneurial orientation
         
 
Flexibility & adaptability
         
 
Staff relations
         
 
Administration skills
         
 
Ability to respond to changing circumstances
         
 
Relationship with suppliers & intermediaries
         
 
Language abilities
         
 
Professional qualifications
         
 
Technical qualifications TQM environment
         
 
Marketing knowledge
         
 
Information management (use of it)
         
 
Technology management
         
5 DEMOGRAPHIC
         
 
Population trends
         
 
Age distribution
         
 
Birth, death & marriage rates
         
 
Lifestyle trends
         
 
Mobility trends
         
 
Population's level of education
         
 
Change in buying patterns of typical family
         
6 ECONOMIC
         
 
Growth of economy
         
 
Size of market for products
         
 
Rate of growth
         
 
Foreign exchange position
         
 
Stability of currency
         
 
Convertibility of currency
         
 
Per capita income
         
 
Growth
         
 
Income distribution
         
 
Balance of economy
         
 
Rate of inflation
         
7 POLITICAL/LEGAL
         
 
Stability of government
         
 
Tariffs
         
 
Regulations in competitive practice
         
 
Product labelling requirements
         
 
Consumer information requirements
         
 
Product standards
         
 
Government controls
         
 
Legislation regulating business
         
 
Non-tariff barriers
         
8 SOCIAL AND CULTURAL
         
 
Lifestyle trends
         
 
Ethnicity of the population
         
 
Changes in consumer tastes
         
 
Business ethics
         
 
Social factors
in business
         
 
Other trends
         
 
Changes in cultural values
         
9 ENVIRONMENTAL/TECHNOLOGICAL
         
 
Importance of environmental issues
         
 
Pace of technological change
         
 
Innovation opportunities
         
10
COMPETITION
         
 
Dominant market players
         
 
Number of players
         
 
Production capacity
         
11 RESEARCH AND DEVLOPMENT
         
 
Price advantages/disadvantages
         
 
Distribution advantages/disadvantages
         
 
Market segmentation
         
 
Product quality
         
 
Product positioning
         
 
Supplier power
         
 
Customer power
         
 
Threat of substitutions
         
 
Threat of new entrants
         
 
Intensity of industry rivalry
         
12 EXTERNAL ENVIRONMENT
         
 
Transportation costs
         
 
Availability of transportation
         
 
Distribution within the market
         
 
Extent & reliability of communication systems
         

 
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Step 6: more information

Step 6: Undertaking an initial export SWOT analysis of the firm
      Export SWOT checklist

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More information on Step 6
Learning to export...
The export process in 21 easy steps
Step 1: Considering exporting
Step 2:Current business viability
Step 3:Export readiness
Step 4:Broad mission statement and initial budget
Step 5:Confirming management's commitment to exports
Step 6: Undertaking an initial SWOT analysis of the firm
Step 7:Selecting and researching potential countries abroad
Step 8: Preparing and implementing your export plan
Step 9: Obtaining financing for your exports
Step 10: Managing your export risk
Step 11: Promoting the firm and its products abroad
Step 12: Negotiating and quoting in exports
Step 13: Revising your export costings and price
Step 14: Obtaining the export order
Step 15: Producing the goods
Step 16: Handling the export logistics
Step 17: Export documentation
Step 18: Providing follow-up support
Step 19: Getting paid
Step 20: Reviewing and improving the export process
Step 21: Export Management
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