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Step 1: Considering exporting

You are here:Step 1: Considering exporting >The various environments you will encounter abroad >The sociocultural environment > Material culture


 

 

Material culture

 

Material culture relates to the way in which a society organises and views its economic activities. It includes the techniques and know-how used in the creation of goods and services, the manner in which the people of the society use their capabilities, and the resulting benefits. When one refers to an 'industrialised' or a 'developing' nation, one is really referring to a material culture.

The material culture of a particular market will affect the nature and extent of demand for a product. Whereas a luxury item, such as a sophisticated piece of computer hardware, may have a ready market in a country such as France, demand for it may be non-existent in a developing country which is hampered by inadequate facilities and/or foreign exchange shortages. The material culture of a country may also necessitate modifications to the product. Electrical appliances, for example, may have to be adapted to cater for differences in voltage levels. To illustrate this: the United States operates under a system of 110V in contrast to South Africa's 220V. Alternatively, weights and measurements may have to be converted to those applicable in the importing country (again the US uses measures such as miles, gallons and pounds, whereas most other parts of the world use the metric system - kilometres, litres and kilograms).

Material culture can also have a significant effect on the proposed marketing and distribution strategies. While highways and rail transport are the principal means of moving goods within the United States, rivers and canals are used extensively in certain European countries. If the company is planning to develop a manufacturing operation in a foreign market, aspects such as the supply of raw materials, power, transportation and financing need to be investigated.

 
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Step 1: more information

Step 1: Considering exporting
      The various benefits of exporting
      The various drawbacks to exporting
      The difference between domestic and export marketing
      The various environments you may encounter
            The sociocultural environment
                  Language
                  arrowMaterial culture
                  Aesthetics
                  Social organisation
                  Religious beliefs, attitudes, values, space and time
            The legal environment
            The economic environment
            The political environment
            The technological environment
            The physical environment
      The various barriers you may face

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Learning to export...
The export process in 21 easy steps
Step 1: Considering exporting
Step 2:Current business viability
Step 3:Export readiness
Step 4:Broad mission statement and initial budget
Step 5:Confirming management's commitment to exports
Step 6: Undertaking an initial SWOT analysis of the firm
Step 7:Selecting and researching potential countries abroad
Step 8: Preparing and implementing your export plan
Step 9: Obtaining financing for your exports
Step 10: Managing your export risk
Step 11: Promoting the firm and its products abroad
Step 12: Negotiating and quoting in exports
Step 13: Revising your export costings and price
Step 14: Obtaining the export order
Step 15: Producing the goods
Step 16: Handling the export logistics
Step 17: Export documentation
Step 18: Providing follow-up support
Step 19: Getting paid
Step 20: Reviewing and improving the export process
Step 21: Export Management
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