Home About Contact  
Export Assistance
Guides to Exporting
Finding Export Finance
Export Consultants
Export Documentation
Register as an exporter
Proforma Invoice
Commercial Invoice
Letters of credit
Packing Lists
Exchange Control Forms
Insurance Forms
Customs Documents
Document Completion Guide
Export Training
Training providers
Training calendar
Export Guide
Export Marketing
What is involved in export Marketing?
Export Marketing Channels
Using Export Agents
Finding Export Agents
The Role of Trade Fairs
Preparing to participate in a Trade Fair
Finding Trade Fairs
Inward Bound Missions
Outward Bound Missions
The Internet and Exporting
Website internationalisation
Export portals
Overseas Trade Missions
Embassies and Consulates
Financial Assistance for Export Marketing
ETO Systems
Dealing with Export Environments
Trade Agreements
Export Tools
Export Readiness Checker
Export Checklists
Export Business Planner
Export SWOT Analyser
Country Risk Evaluator
Product map
Translation Resources
Currency Converter
Export Documentation
Document Completion Guide
SA and Foreign Tariff Databases
Export Software & Technology solutions
Tracking tools
Exporting & the internet
Export e-Newsletter
Export Law
Laws affecting Exports
Maritime Insurance
Exchange Control
SA Export Regulations
Trade/Maritime Lawyers
ITC Services

Step 1: Considering exporting

You are here:Step 1: Considering exporting >The various environments you will encounter abroad >The economic environment > Industrialised vs developing countries



Industialised vs developing countries


A company's export marketing strategy will depend to a large extent on whether the target market is to be found in an industrialised or a developing country.

Industrialised countries

The terms industrialised or developed countries generally refer to the member countries of the Organization for Economic co-operation and Development (OECD) - they are also often referred to as the First World (perhaps unfairly so) They include the United States, Canada, the western European countries, Japan, Australia and New Zealand. They tend on the whole to be wealthy (i.e. they have a higher per capita income than most other countries) and they are oriented towards a free market economy. Population growth is often stagnant and the population tends to be an ageing one. Industrialised countries offer markets for a wide range of products in the luxury and high-tech categories.

Developing countries

Developing countries on the other hand refer to the more than 150 African, Asian and Latin American countries which are economically less advanced than the First World. Some of the characteristics of developing countries are:

  • A low average real per capita income
  • A high proportion of the labour force being involved in agriculture and other primary activities
  • Low life expectancy
  • A high rate of illiteracy
  • A high rate of population growth
  • In contrast to developed countries, third world countries tend:
  • To have serious shortages of foreign exchange
  • To be more protectionist about their economies and industries than industrialised countries. (i.e. Trade is restricted in order to protect local producers against competition from foreign produces of the same product(s), as well as to stimulate employment).

Developing countries have a burgeoning youthful population and a great need for necessities at low prices. They often provide lucrative markets for services and products associated with infrastructure upgrading, particularly where development aid is available to fund certain projects.

Economies in transition

Since the fall of the Berlin Wall, a new category, Economies in Transition, has come about. These include most of the former Soviet Union countries and often include South Africa. Conditions are not as bad as in developing countries but neither are they developed. The potential in these markets is great, as are the risks.

Where does South Africa fall?

South Africa is generally acknowledged as having a dual economy. This is because South Africa, while in many respects a developing country (characterised by a large rural population growth rate, relatively low GDP per capita, etc.), nevertheless displays several attributes of a developed country (evidenced by, for example, a relatively sophisticated industrial sector, high living standards amongst certain sectors of the population, an excellent banking sector, good roads, a sophisticated telecommunications infrastructure, etc.).

Top of page


Step 1: more information

Step 1: Considering exporting
      The various benefits of exporting
      The various drawbacks to exporting
      The difference between domestic and export marketing
      The various environments you may encounter
            The sociocultural environment
            The legal environment
            The economic environment
                  Gross Domestic Product (GDP)
                  Disposable income
                  Demographic factors
                  Competitive and complementary products
                  Industrialised vs developing countries
                  Degree of government intervention
                  Trading blocs
                  International trade agreements
            The political environment
            The technological environment
            The physical environment
      The various barriers you may face

Click where you want to go

© Interactive Reality

More information on Step 1
Learning to export...
The export process in 21 easy steps
Step 1: Considering exporting
Step 2:Current business viability
Step 3:Export readiness
Step 4:Broad mission statement and initial budget
Step 5:Confirming management's commitment to exports
Step 6: Undertaking an initial SWOT analysis of the firm
Step 7:Selecting and researching potential countries abroad
Step 8: Preparing and implementing your export plan
Step 9: Obtaining financing for your exports
Step 10: Managing your export risk
Step 11: Promoting the firm and its products abroad
Step 12: Negotiating and quoting in exports
Step 13: Revising your export costings and price
Step 14: Obtaining the export order
Step 15: Producing the goods
Step 16: Handling the export logistics
Step 17: Export documentation
Step 18: Providing follow-up support
Step 19: Getting paid
Step 20: Reviewing and improving the export process
Step 21: Export Management
Export Reference
HS Codes
SIC Codes
Country Codes
Airline Codes
Airport Codes
Port Codes
Telephone Codes
Industry specific export control
Electricity Voltages
Transportation Types
Container Types
Hazardous Cargo Symbols
International Trade Agreements
Country Info
Export Documentation
Trading cycle
Export Articles
Export Glossary
Export Acronyms
Export Opportunities
Export portals
Export calendar
Inward Bound Missions
Outward Bound Missions
Trade Fairs SA
International Trade Fairs
Country Info
Country Help
SA Missions Abroad
Missions in SA
SA Representatives
Bilateral Chambers
Export Network
SA Economic Representatives
SA Missions Abroad
Missions in SA
Export Councils
Export Consultants
Export Trainers
Export Agents
Customs Clearing Agents
Trading Companies
Export Financiers
Bilateral Chambers
Government Departments
Trade Associations
Freight Forwarders
Airline Companies
Shipping Lines
Road Haulers
Courier companies
Trade/Maritime Lawyers
World Trade Point Federation
South African Translators
Universities with international Expertise
International Trade Statistics
Import and Export Statistics
Main Trading Partners
Main Export Products
Economic Statistics
SA Statistics
SA Reserve Bank
Data Mapper®
UNCTAD Statistics


     Our sister sites:

Indexing the World


Trade Training





     Other useful links:

Freight & Logistics Gateway

Freight quotes