Home About Contact  
Export Assistance
Guides to Exporting
Finding Export Finance
EMIA
Export Consultants
Export Documentation
Register as an exporter
Proforma Invoice
Commercial Invoice
Letters of credit
UCP600
Packing Lists
Exchange Control Forms
Insurance Forms
Customs Documents
Document Completion Guide
Export Training
Training providers
Training calendar
Export Guide
Export Marketing
What is involved in export Marketing?
Export Marketing Channels
Using Export Agents
Finding Export Agents
The Role of Trade Fairs
Preparing to participate in a Trade Fair
Finding Trade Fairs
Inward Bound Missions
Outward Bound Missions
The Internet and Exporting
Website internationalisation
E-marketplaces
Export portals
Overseas Trade Missions
Embassies and Consulates
Financial Assistance for Export Marketing
ETO Systems
Dealing with Export Environments
Trade Agreements
Export Tools
Export Readiness Checker
Export Checklists
Export Business Planner
Export SWOT Analyser
Country Risk Evaluator
Trademap
Product map
Translation Resources
Currency Converter
Export Documentation
Document Completion Guide
SA and Foreign Tariff Databases
Export Software & Technology solutions
Tracking tools
Exporting & the internet
Export e-Newsletter
Export Law
Laws affecting Exports
Maritime Insurance
Exchange Control
SA Export Regulations
Trade/Maritime Lawyers
ITC Services
Trademap
Productmap

Export Marketing

You are here:Export Marketing > Export Portals


 

 

Export Portals

 

What is an export portal?

A portal can broadly be defined as an online (i.e. web-based) ‘gateway’ to information, services and a network of people related to a particular topic. Portals commonly come in three basic forms; general-interest portals with a public interest (such as M-Web’s portal), industry portals with a narrow sector focus (such as ITWeb’s ICT portal and, of course, ExportHelp) and enterprise portal’s with a specific company focus (such as Old Mutual).

An export portal, therefore, is a website that provides the visitor (usually someone interested in exporting) with a wide range of export-related information, services and people. A portal can provide information of its own (i.e. proprietary information), or can point to information available on other websites (or a combination of these). The main benefit of a portal is that the portal owner has taken the effort to search out all the information that user might possibly want to have access to and has put this information together on a single, one-stop-shop website. This saves the user a huge amount of time and effort. What makes a portal good is the comprehensiveness and relevance of the information, whether it is presented in an easy-to-access manner, whether it’s kept up-to-date, and whether it engenders a sense of community and belonging amongst its target users.

How do portals differ from e-marketplaces?

A portal is primarily an information gateway. It leads to information; it may provide access to some services; and it probably points to a network of people as well as companies that a user can turn to for further assistance. An e-marketplace, on the other hand, is usually a place where buyers and sellers come together to do business; that is, to buy and sell. E-marketplaces will normally have facilities to post an offer to sell or an offer to buy. The more sophisticated marketplaces will actually enable transactions to take place between buyer and seller and one can expect them to facilitate much of the paperwork/documentation that is necessary for the sale to go through and for the goods to be delivered in the buyer’s country.

You should be aware, however, that some portals are developing into e-marketplaces, while many e-marketplaces are now offering a host of supporting information and related services. Thus the distinction between these two concepts (i.e. portals and e-marketplaces) is beginning to blur.

At this stage ExportHelp is clearly positioned as a portal and does not function as an e-marketplace. On the other hand, we have tried to compile a fairly comprehensive list of e-marketplaces, which you can browse through by clicking here.

What is the benefit of a portal to me?

There are many benefits of a portal to its users. These include:

  • A portal is a one-stop-shop for information and related services and saves the user effort, time and money
  • A portal is available 24/7.
  • Most portals offer a wide range of information and services
  • A portals engenders a sense of community bringing like-minded people together
  • A portal is as far away as your nearest computer.
  • A portal can be accessible anywhere in a country and has no geographic limitations in who it reaches

Why should I visit an export portal?

If you are an exporter or potential exporter, you should visit an export portal with the view of becoming a better and more efficient exporter. What you learn from a portal should help you achieve greater success. You would visit an export portal to access:

  • Reference information such as airline codes, HS codes, translator programs, list of acronyms, etc.
  • Learning information covering all of the aspects of becoming a competitive exporter
  • Networking information linking you to individuals and firms that will help you to export better
  • Export tools, guides and checklists that will help you tackle some of the tasks you are faced with when exporting
  • Market(ing) information that will help you compile the marketing research you need to do and to prepare a winning marketing strategy for your firm

An export portal should thus help you do all of the desk research that you need to do by either providing the information you need or pointing you to suitable sources of information that you can use.

Of course you don’t have to visit an export portal. Instead you can spend days and weeks searching for the information on the Internet. This may seem fulfilling, but few exporters can afford the time for this tedious (and often frustrating) work. So, instead, we welcome you to ExportHelp and just you make use of the site to help you with all of your export activities.

If ExportHelp has any shortcomings – and we are sure there is still much we can do to improve the site – please let us know, by sending an email to: . Tell us what you need or what you think is wrong with the site or how it can be improved. We value your imput.

Give me some examples of export portals

Start with ExportHelp! We of course recommend that you begin with ExportHelp. We are working to ensure that ExportHelp is one of the best export portals currently available.

Besides for ExportHelp, we suggest that you visit the following portals and browse through what they have to offer. Although each portal is packaged a little differently, we are nevertheless confident that by spending a bit of time on each of these portals you will learn a lot.

 
Top of page


© Cornelius Bothma

Learning to export...
The export process in 21 easy steps
Step 1: Considering exporting
Step 2:Current business viability
Step 3:Export readiness
Step 4:Broad mission statement and initial budget
Step 5:Confirming management's commitment to exports
Step 6: Undertaking an initial SWOT analysis of the firm
Step 7:Selecting and researching potential countries abroad
Step 8: Preparing and implementing your export plan
Step 9: Obtaining financing for your exports
Step 10: Managing your export risk
Step 11: Promoting the firm and its products abroad
Step 12: Negotiating and quoting in exports
Step 13: Revising your export costings and price
Step 14: Obtaining the export order
Step 15: Producing the goods
Step 16: Handling the export logistics
Step 17: Export documentation
Step 18: Providing follow-up support
Step 19: Getting paid
Step 20: Reviewing and improving the export process
Step 21: Export Management
Export Reference
HS Codes
SIC Codes
TARIC Codes
Incoterms
Country Codes
Airline Codes
Airport Codes
Port Codes
Telephone Codes
Industry specific export control
Electricity Voltages
Transportation Types
Container Types
Hazardous Cargo Symbols
International Trade Agreements
Country Info
Export Documentation
E-marketplaces
Trading cycle
Export Articles
Export Glossary
Export Acronyms
Export Opportunities
Export portals
E-marketplaces
Export calendar
Inward Bound Missions
Outward Bound Missions
Trade Fairs SA
International Trade Fairs
Country Info
Country Help
SA Missions Abroad
Missions in SA
SA Representatives
Bilateral Chambers
Export Network
SA Economic Representatives
SA Missions Abroad
Missions in SA
Export Councils
Export Consultants
Export Trainers
Export Agents
Customs Clearing Agents
Trading Companies
Export Financiers
Chambers
Bilateral Chambers
Government Departments
Trade Associations
Freight Forwarders
Airline Companies
Shipping Lines
Road Haulers
Courier companies
Spoornet
Trade/Maritime Lawyers
World Trade Point Federation
South African Translators
Libraries
Universities with international Expertise
International Trade Statistics
Import and Export Statistics
Main Trading Partners
Main Export Products
Economic Statistics
SA Statistics
SA Reserve Bank
Trademap
Productmap
Data Mapper®
UNCTAD Statistics


SAinfo

     Our sister sites:

Indexing the World

CountryHelp

Trade Training

FreightForwarderHelp

CourierHelp

AssociationFinder

LearnTheNet

     Other useful links:

Freight & Logistics Gateway

Freight quotes