Strictly speaking, a marketing channel
is the route that a product follows from factory to
customer and incorporates all of the intermediaries – middlemen (sorry, middlepersons)
that help the product reach the ultimate consumer. Another
term for a marketing channel is a distribution channel.
Sometimes the term ‘marketing channel’ is
taken to mean an advertising media channel, but this is
an incorrect use of the term.
As far as deciding on you marketing channel is concerned,
there are a number of decisions you need to make. These