Welcome to ExportHelp!
ExportHelp is a portal with the task
of helping South African firms – both small and large – take greater
advantage of the opportunities available on the global front.
We intend to assist companies – like yours - to enter
the export arena and to grow their exports to the point
of becoming successful global competitors. Bear in mind
that international competitiveness has a direct and positive
impact on domestic success.
We do not believe, however, that this
is an easy objective or that you will become successful
exporters overnight simply by browsing through ExportHelp.
Indeed, it is our view that if you are not yet ready to
export, rather don’t go
down the export path! Focus on the domestic market instead
and build your local market, your brand, your reputation
and your business expertise first. On the other hand, if
you are an established firm with a solid local base and
with unique and innovative products that you feel convinced
will succeed abroad, welcome aboard – we hope to help
you break down the barriers to a world of opportunities.
ExportHelp was started because we believe
that export growth is a key contributing factor to South
economic growth. If we are to reach the 6% growth rate in
GDP that Government has been targeting, then exports and
export growth becomes a priority. Sadly, though, although
our absolute value of exports is growing, our relative position
(that is, our share of global exports compared with the
rest of the world) appears to be falling). There is need
therefore to give emphasis to growing our exports, improving
our global competitiveness and overcoming the barriers and
other challenges to exports. We hope ExportHelp will assist
you in your globalisation endeavours.
We see ExportHelp as a reference point – a source
of export-related information. We also believe that ExportHelp
will fulfill a learning role. Its real value will only be
achieved, however, if it helps create a community of like-minded
individuals and organisations, all focused on expanding
beyond the borders of South Africa. For it to be a successful
community, it is essential that ExportHelp is used as a
community forum – a place where the exporting community
comes together, shares information, ideas, comments, frustrations,
and hopefully adds to the body of knowledge that we hope
to make available to everyone through the ExportHelp portal.
Please feel free to contact us if you would like to share
in this community.
here to access our contact detail.
So who runs ExportHelp?
Well, it is a private initiative which
I have been working on for several years. My name is Neels
Bothma and I am a senior lecturer in marketing at one
of South Africa’s
leading universities. I have coauthored two books on global
and international marketing, and a further two books on
e-commerce. I am currently busy with my doctorate which
focuses on the role of a national export portal in South
I started off my career as an export
trade advisor with the Department of Trade and Industry
and eventually spent six years abroad as a trade representative
and diplomat for South Africa in Austria and Turkey. I
returned to South Africa where I was the editor of the
Trade magazine for more than a year, before taking up a
position in academia. I run a training programme in international
marketing through my university and I am total convinced
of the role of- and importance of exporting in the future
well-being of our country.
I am assisted by Christine, who has been involved for more
than a decade in building and helping to maintain the Business
Referral and Information Network (BRAIN) website, now known
as the SEDA (Small Enterprise Development Agency) portal.
With SEDA receiving more than 60 000 visitors monthly,
I am confident that Christine
will help build ExportHelp into a successful export portal
in South Africa.
I invite you to use ExportHelp and to contribute to ExportHelp
by way of articles, comments, criticisms, questions, news,
or in any way that will help ExportHelp achieve its goal. Click
here to contact us.
Your online export helpdesk!